Unit 4, Outcome 3 - Media Influence
On completion of this unit the student should be able to discuss theories of media influence and analyse debates about the nature and extent of media influence.
To achieve this outcome the student will draw on knowledge and related skills outlined in area of study 3.
The outcome of this SAC is marked out of 40 and will be in the form of a structured question test.
Key knowledge
• communication theories and models and their application to media forms and texts
• theories of audience, their relationship with communication theories and models, and application to media forms and texts
• arguments and evidence about media influence on audiences and the broader society
• arguments surrounding the rationale for and regulation of the media
• appropriate media language and terminology.
Key skills
• identify, compare and contrast communication theories and models
• apply communication theories and models to media forms and texts
• substantiate arguments about media influence
• discuss the relationship between audiences and media forms and texts
• analyse the rationale for and arguments about the regulation of the media
• use and apply appropriate media language and terminology.
Taken from the VCAA study guide
To achieve this outcome the student will draw on knowledge and related skills outlined in area of study 3.
The outcome of this SAC is marked out of 40 and will be in the form of a structured question test.
Key knowledge
• communication theories and models and their application to media forms and texts
• theories of audience, their relationship with communication theories and models, and application to media forms and texts
• arguments and evidence about media influence on audiences and the broader society
• arguments surrounding the rationale for and regulation of the media
• appropriate media language and terminology.
Key skills
• identify, compare and contrast communication theories and models
• apply communication theories and models to media forms and texts
• substantiate arguments about media influence
• discuss the relationship between audiences and media forms and texts
• analyse the rationale for and arguments about the regulation of the media
• use and apply appropriate media language and terminology.
Taken from the VCAA study guide