Unit 4, Outcome 2 - Social Values
On completion of this unit the student should be able to discuss the ways in which social values shape the content of media texts and analyse how social values are reflected in a text.
To achieve this outcome the student will draw on knowledge and related skills outlined in area of study 2.
Key knowledge
This knowledge includes -
• the production context of media texts including year and country of production, and, as appropriate, production source(s), distribution and/or exhibition process(es), production personnel involved in the making of the media product and other factors;
• attitudes in the form of social values held in society during the production period of media texts; for example, attitudes about characters/individuals, institutions, behaviour, social issues, objects, social relations;
• ways in which social values of the production period shape the content of media texts;
• the nature and structure of representations in media texts, such as the depiction of characters/ individuals, institutions, behaviour, social issues, objects, social relations;
• representation of a range of social values of the production period within media texts;
• social values and how they are reflected in the representations in media texts;
• the extent to which media texts support and/or challenge social values including dominant values and/or emerging, alternative or oppositional values.
Key skills
These skills include the ability to -
• substantiate arguments about the relationship between social values, the production of media texts and representations in, and structures of, such texts;
• analyse a media text in detail in the context of the ways in which media texts are shaped by social values;
• apply the concept of social values in the analysis of media texts;
• describe social values held in society during the production period of media texts;
• analyse the relationship between representations in media texts and the social values of the production period;
• analyse the extent to which media texts support and/or challenge social values.
To achieve this outcome the student will draw on knowledge and related skills outlined in area of study 2.
Key knowledge
This knowledge includes -
• the production context of media texts including year and country of production, and, as appropriate, production source(s), distribution and/or exhibition process(es), production personnel involved in the making of the media product and other factors;
• attitudes in the form of social values held in society during the production period of media texts; for example, attitudes about characters/individuals, institutions, behaviour, social issues, objects, social relations;
• ways in which social values of the production period shape the content of media texts;
• the nature and structure of representations in media texts, such as the depiction of characters/ individuals, institutions, behaviour, social issues, objects, social relations;
• representation of a range of social values of the production period within media texts;
• social values and how they are reflected in the representations in media texts;
• the extent to which media texts support and/or challenge social values including dominant values and/or emerging, alternative or oppositional values.
Key skills
These skills include the ability to -
• substantiate arguments about the relationship between social values, the production of media texts and representations in, and structures of, such texts;
• analyse a media text in detail in the context of the ways in which media texts are shaped by social values;
• apply the concept of social values in the analysis of media texts;
• describe social values held in society during the production period of media texts;
• analyse the relationship between representations in media texts and the social values of the production period;
• analyse the extent to which media texts support and/or challenge social values.